About TOTEME
TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. The company is rooted in values that promote the wellbeing of people, animals, and the planet.
TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.
The Role
TOTEME is looking for a Digital Marketing Specialist to join our team in Stockholm full-time. In this role, you will oversee performance marketing activities, including paid search, paid shopping and paid social, and optimize the brand’s digital marketing funnel. You will work to improve ROAS across key channels and collaborate with internal teams and external partners to deliver on growth targets while ensuring an elevated customer journey. You will report to the Head of E-commerce.
Responsibilities
- Develop and execute TOTEME’s performance marketing strategy in line with growth and commercial goals.
- Manage SEO, paid search, paid shopping, and social campaigns across the full funnel, with ongoing testing and optimization.
- Oversee budgets and forecasts with external partners and resolve discrepancies.
- Lead campaign execution with internal teams and agencies to drive traffic, engagement, and conversion.
- Monitor performance metrics across digital channels and deliver actionable insights through regular reports and dashboards.
- Conduct A/B testing and customer journey analysis to improve funnel efficiency and conversion rates.
- Ensure accurate tagging and tracking for on-site analytics and data-driven decisions.
- Collaborate with the E-commerce team to optimize the customer on-site experience and proactively meet customer needs.
- Test new platforms and strategies to innovate in digital marketing, including affiliate and partnership programs.
- Share campaign insights across teams to align brand and commercial initiatives.
- Provide key input to 360 campaign planning with a goal of budget optimization
- Participate in and contribute to TOTEME’s social and environmental sustainability strategy.
Your Profile
- Degree in Marketing, Analytics, or a related field.
- Proven experience in digital marketing, either in-house or at an agency, with expertise in paid search, SEO/SEM, and full-funnel campaign management.
- Strong analytical skills with the ability to turn data into actionable insights.
- Deep understanding of digital marketing platforms, website analytics tools (e.g., Google Analytics, Data Studio) and bid management systems.
- Experience with A/B testing, conversion optimization, and customer journey analysis.
- Comfortable working with tracking tools and familiar with basic HTML, CSS, and JavaScript limitations.
- Skilled in reporting on key digital marketing metrics and KPIs.
- Fluent in English, both written and spoken.
About You
- Commercially minded with a strong focus on results, growth and profitability.
- Strategic yet hands-on, able to work independently and collaborate across teams.
- Up to date with trends and best practices in digital marketing and advertising, preferably with experience in designer or luxury industries.
- Highly organized with a sharp eye for detail and an analytical approach to problem-solving.
- Curious and forward-thinking, with a passion for innovation in the digital marketing space.
- Thrives in a fast-paced environment and adapts quickly to change.
This is a full-time position based at our Stockholm Head office, with a start date by agreement.
TOTEME has teams in Stockholm, London, and New York, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth.
TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.
By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.
