Company Description
Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
Job Description
This is an exciting time to join N&B Marketing Services, as we strengthen our focus on deepening relationships with established Clients and growing our Regional business.
As part of the N&B Marketing team, the Senior Manager is responsible for business growth and client consultation to uncover needed product and payment marketing opportunities, sales, development of marketing plans to support client needs, and implementation of campaigns, events and sponsorship activations to ensure client satisfaction in the Regional segment. Goals are focused on increasing Visa Marketing revenue, as well as demonstrating the value Visa Marketing brings to clients and cardholders. Clients will include Regional Banks and Credit Unions, Fintech, Cobrand partners, internal stakeholders and colleagues and strategic relationships. The Regional Marketing segment is a growing business within Visa and delivers value to clients through a range of services, from advisory to execution to sponsorships, via close partnerships with Visa Consulting & Analytics (VCA) and our sales organizations.
The ideal candidate understands the changing payments marketing environment, has credit/debit marketing experience, and is driven to create breakthrough work across all channels. The key to this job is having a focused strategic mindset, strong negotiations and communication skills, and client service mentality, along with an emphasis on measurement to demonstrate value added services provided.
As part of the N&B Marketing Services Regional team, the Senior Manager will be focused on leading the Marketing Activity for a portfolio of clients within the total Regional Marketing issuer segment.
Responsibilities
The Senior Manager will lead data-driven marketing initiatives for Visa’s Regional portfolio. The strategies will drive Visa purchase volume, Value Added Services revenue and overall client engagement.
- Own and manage your work product with strong attention to detail and ability to prioritize competing needs/work sets.
- Account management and strategy
- Lead end-to-end negotiations with clients with clear focus on business growth
- industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholders
- Design and implement the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale
- Coordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.
- Optimize Visa Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationships
- Leverage Visa’s iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to achieve client and Visa’s objectives
- Lead the measurement, analysis, and reporting of marketing program performance and its impact on business results
- Develop, negotiate and manage marketing contracts
- Develop and manage Value Added Services Revenue forecast for key clients
- Budget management and financial discipline for all campaigns
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
Qualifications
- Experience in Marketing, Consulting and strategic partnership development, payments experience preferred
- Strong business & financial acumen, critical thinking, and problem-solving skills
- Strong project management, planning, teamwork, relationship-building skills and experience in leading through influence
- Experience in managing creative, experiential, media, and social/digital agency partners
- Ability to generate and manage work-back timelines and navigate risks/obstacles
- Excellent written and verbal communication skills
- Proficient on all Microsoft products including Excel, Word, and Outlook
- Advanced level PowerPoint required
Additional Information
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
