Are you passionate about digital transformation and eager to work on groundbreaking projects in the legal tech space? Do you want to be a part of a motivated, innovative team that is transforming the future of legal services? Here's your chance!
About PONS
PONS is an AI-powered legal platform transforming the legal services market by bridging the gap between legal assistance providers and receivers. We aim to work around the clock to make legal work more accessible and affordable while creating more opportunities for legal professionals.
Join us and be a part of a team that is making a difference in the legal world. We are looking for passionate, talented individuals who are ready to take on exciting challenges and contribute to our mission. Together, we can transform the future of legal services.
The Role
We’re seeking a Marketing & Content Manager to drive PONS’ brand visibility and engagement with law firms across the US and Europe. If you excel at crafting compelling content and executing targeted marketing strategies, this role is for you.
Responsibilities and Tasks
- Marketing Strategy: Develop and execute campaigns to attract law firms.
- Content Creation: Produce engaging content (blogs, whitepapers, case studies, webinars) highlighting PONS Application features and capabilities.
- Brand Management: Maintain consistent branding across PONS Website, social media, and documents, aligning with legal professionalism.
- Digital Marketing: Manage SEO, PPC, email campaigns, and social media (e.g., LinkedIn) to drive lead generation.
- Partnerships: Collaborate with legal associations and tech events to boost PONS’ visibility.
- Analytics: Track campaign performance (e.g., lead conversion, website traffic) to optimize MRR and client acquisition goals.
- Collaboration: Work with product and customer success teams to align content with user needs and GTM strategies.
- Compliance: Ensure marketing materials comply with legal advertising and data privacy regulations.
Required Qualifications
- Education: Bachelor’s in Marketing, Communications, or related field.
- Experience:
- 3+ years in B2B marketing or content creation, ideally in SaaS or legal tech.
- Proven success in lead generation and brand-building campaigns.
- Familiarity with legal services or dispute resolution markets.
- Strong analytical skills for marketing metrics.
- Skills:
- Excellent writing and storytelling for professional audiences.
- Proficiency in digital marketing tools.
- Strong communication and teamwork in a fast-paced environment.
Preferred Skills
- Experience marketing SaaS platforms to law firms.
- Knowledge of legal tech or dispute resolution workflows.
- Familiarity with GDPR or US marketing regulations.
- Proficiency in graphic design tools (e.g., Canva, Adobe Suite).
- Multilingual skills for European markets.
What We Offer
- Dynamic team shaping legal tech’s future.
- Opportunities to lead impactful marketing initiatives.
- Flexible hours and remote work options.
- Competitive salary and performance-based incentives.
- Collaborative culture with continuous learning.