PerkinElmer is seeking a motivated, experienced Marketing Manager to support the global Food Solutions organization, specializing in our process NIR product lines. The Process NIR Marketing Manager role will partner closely with product management, applications and commercial colleagues to develop and execute on marketing strategies and integrated campaigns that drive lead generation and funnel growth for our process NIR business.
Our Team
Perten, a part of PerkinElmer’s Food Solutions business, has a rich 60-year legacy of providing leading testing instrumentation to the food industry, including near-infrared, process NIR, and rheology solutions.
Responsibilities
- Work in conjunction with key stakeholders to develop and execute on strategic and tactical integrated marketing plans to facilitate growth of process NIR product lines.
- Create and continuously refine/optimize value propositions, customer personas and go-market-plans for each strategic product and target market.
- Develop understanding of regional external (customer) and internal (commercial team) needs, and translate these needs into solutions roadmaps.
- Lead new product introduction marketing strategy and campaign execution.
- Development and production (copywriting) of new content (brochures, articles, white papers, webpages, etc.) in support of campaigns.
- Deployment of emails, social media and third-party media campaigns in support of strategic campaigns.
- Creation and execution of manual and automated email nurture campaigns to drive lead generation and acceleration.
- Coordination of local language translations to meet regional needs.
- SFDC campaign creation, tracking and ROI/metric reporting.
- Budget tracking in Allocadia or similar system.
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
- Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activities.
- Other duties as needed and assigned.
Basic Qualifications
- Bachelor’s degree in business, communication, marketing, or the sciences (must have communications experience if degree in the sciences).
- Minimum 3-5 years’ relevant experience in marketing or communications.
- Ability to translate stakeholder needs into action plans.
- A can-do attitude and ability to multi-task.
- Strong working knowledge of Microsoft suite (PowerPoint, Word, Outlook, Excel).
- Basic knowledge of SEM, PPC, landing page practices, Google Analytics and SFDC.
- Strong project management skills and an adaptive and flexible attitude. To be successful, the candidate will need to flex with the needs of the business while ensuring that project objectives are completed along planned timelines.
- Strong team player, able to work across boundaries.
- Work under pressure and balance multiple priorities.
Preferred Characteristics
- General knowledge of NIR technology and/or the food industry is a plus.
- Good English required but Spanish, French, Italian, or Portuguese language fluency is a plus.