Are you a hands-on product marketer with a passion for content creation? Do you thrive at the intersection of product, marketing, and sales? This is a fantastic opportunity to shape the future of one of the largest and most important digital services in Sweden.
At Kivra, we are building services that connect over 6 million people with more than 50 000 senders in both the private and public sector. We provide a safe and accessible digital infrastructure that businesses in Sweden can use to drive communication, effective billing and optimize their customer journeys.
About the Role
In this role, your primary goal is to articulate our value to the right audience, driving demand, and market success. You'll be instrumental in shaping and implementing our go-to-market strategy through the creation of compelling content and targeted campaigns. This is a role for a doer: you will be our in-house content creator, producing everything from web copy, sales collateral to whitepapers, developing marketing campaigns, and analyzing performance to drive continuous improvement.
Key Responsibilities
Positioning & Messaging: Formulate differentiated product messaging that aligns with value propositions based on knowledge of our customers, market, and competition.
Own Product GTM Strategy: Develop and execute comprehensive GTM plans for new product features and platform updates and collaborate with product, sales, and marketing teams to ensure seamless delivery and adoption.
Sales Enablement: Empower the sales team by creating high-impact collateral, including presentations, case studies, webinars, demos and datasheets.
Content Execution: Act as our primary content creator for B2B, developing engaging material (web copy, blog posts, press releases, video, whitepapers, campaigns) to drive awareness and generate qualified leads.
Performance & Optimization: Measure, analyze, and report on the performance of all product marketing initiatives, using data-driven insights to optimize results
Who we are looking for
A minimum of 5 years in a B2B marketing role, with a proven track record of developing and creating content for supporting lead generation.
Exceptional writing and editing skills, with a talent for translating technical features into compelling customer benefits.
In-depth, hands-on experience with marketing platforms and channels. (e.g. Braze, Contentful)
A proactive mindset, with demonstrated experience owning projects from concept to completion.
An exceptional collaborator, communicator and presenter, working effectively across departments in crossfunctional teams to achieve shared goals.
You have excellent communication skills in Swedish and English.
It’s a plus if you have experience from any of the following areas: billing, invoicing, payment and invoice life cycle processes.
Moreover, you take ownership of your own development and are eager to incorporate new technologies, including how to apply AI in your daily work.
Additional information
This role is full-time and our offices are based in Stockholm. You will be part of the B2B Marketing team, however you will collaborate with our sales and product teams. We offer a hybrid workplace but encourage an office-first mindset.
We offer
Kivra offers a place in a committed team with the opportunity for a high degree of innovation. You will be a part of Kivra's exciting business and product development that enables thousands of businesses to reach over half of Sweden's population. One of Kivra's values is happy-happy, which is reflected in our commitment to the well-being of Kivra's employees. In addition to collective agreements and wellness, we offer a number of other great benefits.
How to apply
Easy peasy, just send in your CV and cover letter as soon as possible. If you have any questions regarding the role or the recruitment process don’t hesitate to contact Sarah Ohlsson, Talent Acquisition Partner at [email protected].
