At Fjällräven, we believe in inspiring the world to move with nature. As our Global Head of Events and Partnerships, you will lead the creation of immersive global brand experiences and partnerships that bring this purpose to life.
You’ll be responsible for shaping the strategy and execution of our global events, ambassador programs, and strategic partnerships—creating community-driven moments that strengthen brand equity, foster connection, and celebrate our commitment to the outdoors.
ABOUT THE ROLE
This role sits at the intersection of brand marketing, community engagement, and experiential leadership. You will drive flagship initiatives like Fjällräven Classic and Fjällräven Polar, while scaling impactful partnerships and ambassador programs that reflect our brand’s values of inclusion, sustainability, and adventure.
You’ll lead a dedicated team, collaborate cross-functionally across creative, content, and digital departments, and oversee an annual budget to deliver premium, measurable experiences that grow our global community and loyalty.
WHAT YOU WILL DO
Key Responsibilities:
- Define and lead the global strategy for brand events, partnerships, and ambassador programs.
- Lead and develop a high-performing team, including a (Senior) Events Manager and an Ambassador & Partnerships Specialist.
- Champion community-driven brand experiences that reflect Fjällräven’s heritage, purpose, and long-term vision.
- Collaborate with GTM, content, and regional teams to embed experiential storytelling into broader brand campaigns.
- Oversee the execution of large-scale global events that are premium, engaging, and safe.
- Develop the team to maintain playbooks, safety protocols, and toolkits for consistent event and partnership activation's worldwide.
- Lead the strategic growth and representation of Fjällräven’s ambassador community and strategic partnerships.
- Partner with creative teams to source and amplify authentic stories from ambassadors and participants.
- Track and report on key KPIs including engagement, community growth, and experience quality.
- Own and optimize the annual budget for events, partnerships, and ambassador initiatives.
- Ensure a data-informed approach to improving output, impact, and ROI of all experiential programs.
WHAT YOU´LL DELIVER
- Participant satisfaction and execution quality of global events
- Growth and engagement of ambassador and partnership networks
- Contribution to community expansion (e.g., loyalty signups, newsletter growth, social reach)
- ROI and brand engagement from experiential activation's
- Traffic and engagement growth across owned channels through experiences
WHO YOU ARE
Required Qualifications:
- University degree in Marketing, Business, or equivalent
- 8+ years in brand marketing, events, or partnerships in the lifestyle, outdoor, or consumer goods sectors
- Proven success in scaling ambassador or community-led programs
- Experience delivering high-impact global events and managing large-scale experiential campaigns
- Strong project and budget management skills with experience owning results
- Background working in international or matrixed organizations
- Passion for the outdoors and nature-connected living
Skills & Knowledge
- Deep understanding of experiential marketing, community-building, and brand storytelling
- Strategic thinker with strong operational and leadership capabilities
- Collaborative communicator skilled in cross-functional coordination
- Fluent in English (Swedish and/or German is a plus)
We believe you are someone who
- Purpose-driven and passionate about nature and the outdoors
- Inclusive, community-oriented, and culturally aware
- Inspiring and supportive leader who develops talent and fosters growth
- Adaptive, solutions-focused, and comfortable navigating change
- Creative thinker who brings brand values to life through memorable experiences
HOW TO APPLY
If you're passionate about connecting people to nature through immersive brand experiences and community engagement—and want to do it with a globally respected, purpose-driven brand—we’d love to hear from you.
Apply now via our career portal. Applications are reviewed on an ongoing basis, and the position may be filled before the closing date.
The role is located in Solna, Sweden.
