Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
About the role
As our Expert Content Manager, you will play a pivotal role in crafting compelling healthcare communications for professionals across Sweden. Working within key categories like Pain, Oral Health, Respiratory, Smokers Health, and Wellness, you'll drive the creation and delivery of impactful content that empowers pharmacists, GPs, nurses, and key opinion leaders.
Your expertise will bring together insights from brand teams, sales, and external partners to develop strategic messaging and toolkits for multiple channels, including digital platforms, conferences, and publications. Collaborating with creative agencies and associations, you will ensure our content stands out, delivers real value to healthcare professionals, and supports Haleon's mission to improve everyday health.
If you are digitally savvy and eager to make a difference in a fast-paced environment—and want your work to reach and inspire healthcare experts, we’d love to hear from you!
Key Responsibilities
Foster brand advocacy and recommendation among healthcare professionals, consumers, patients, and peers to drive net sales growth
Oversee the comprehensive expert content strategy across various channels, including field force and digital initiatives, ensuring effective execution and KPI monitoring to promote healthcare professionals’ recommendations.
Articulate and promote Haleon’s Sustainability agenda to targeted experts, supporting industry-wide transformation.
Integrate expert marketing activation plans within the overarching brand strategy, contributing to brand NRM planning with defined expert plans, appropriate prize sizing, and required budgets.
Establish clear expert communication objectives and provide guidance on deploying and amplifying global/BU expert content strategies and toolkits.
Lead the implementation of global/Business Unit content and toolkits tailored to distinct expert audiences, ensuring effective multichannel execution—such as through Haleon Health Partner platforms, digital channels, and events—with robust performance tracking.
Develop and deliver localized halo content as necessary, ensuring consistency of messaging between expert audiences and consumers/patients and adherence to local regulations and guidelines.
Guarantee the availability of relevant content aligned with respective sales cycles in annual cycle planning.
Collaborate with brand teams to identify content gaps, proactively address future content needs, and contribute to the development of new claims and toolkits for priority brands at the global or BU level.
Identify, scale, and share best practices across BUs, disseminating learnings from local implementations and executions.
Define and manage relationships with creative and production agencies to ensure quality deliverables.
Work in partnership with local brand, medical, regulatory, customer marketing, sales teams, and the BU expert team to achieve all outlined objectives.
Qualifications and skills
University degree
5+ years in medical, brand, or expert marketing
Strong understanding of the healthcare professionals, communication style and messaging particular to the community the content is delivered
Digital marketing experience, including performance tracking
Excellent communicator; fluent in Swedish and English
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Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Accommodation Requests
If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.
