Join our Movement and Champion Restaurant Culture!
At TheFork we believe that the best things in life happen around the table. As the leading restaurant booking platform in Europe, we connect the broadest community of loyal diners with the world's favorite restaurants. Powered by innovation and a deep passion for the restaurant industry, we create unique dining experiences across 11 countries.
We're part of the Tripadvisor Group and proud to be building a diverse, people-first culture where "respect", "ownership", "growth" and "better together" values thrive. If you're passionate about food, technology, and making a real impact, your seat at the table is ready.
Discover life at TheFork
We are seeking a creative, experienced, and passionate Brand Manager to join our North Region team, reporting to the Marketing Director. This is an exciting opportunity for a strategic brand marketer with a proven track record of delivering measurable results in fast-paced, dynamic, and matrixed environments.
Your mission is to grow brand awareness and drive TheFork bookings across the region by launching impactful integrated campaigns and strengthening our always-on marketing approach. You will lead the creative platform from concept to execution, collaborating closely with our central brand team, local agencies, and cross-functional partners. You will also be the architect of our integrated media strategy to maximise reach and engagement.
Main Responsibilities:
- Adaptation and localisation of our global advertising campaigns and development of the specific advertising execution required for our region
- Develop and implement a multichannel and forward thinking integrated media strategy (offline and online) to grow our top of mind brand awareness
- Implement and manage the go-to-market plan, identifying the key moments for brand activation and coordinating the various channels to activate with relevant stakeholders
- Collaborate with central and local communication teams on our content marketing strategy to develop engaging brand content and ensure that our brand messaging is consistent and integrated with our paid channels
- Manage the full process of creative and media briefing for internal and external agencies
- Leverage consumer data and insights, and market trends to identify short-term and long-term opportunities for the brand
- Collaborate with agencies and internal teams to deliver campaign recaps, tracking KPIs, results, learnings, and proposing opportunities for improvement
- Work closely with the performance marketing teams to maximize synergies across the funnel and support them in terms of creative development
- Keep pulse on market competition, ensuring messaging and product stay ahead of the market
- Use data and analysis to make evidence-based decisions while driving innovative creative strategies
Qualifications and Experience
- Demonstrated experience in developing and implementing creative, innovative and integrated campaigns across channels and media.
- Experience working in a fast-paced technology business with commercially driven objectives
- Experience working with creative and media agencies
- Strong project management and organisation skills, and the ability to work on multiple projects simultaneously
- Ability to work under tight deadlines and on high profile and results-oriented projects
- Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
- Creative problem-solving skills with focus on efficient execution while balancing big-picture thinking
- Proven ability to build collaborative, impactful relationships with a diverse group of stakeholders
- Ability to influence various teams and navigate in a matricial structure.
What we offer?
An awesome team
A temporary contract
- ️ Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to work fully remotely)
Competitive fixed salary and bonus
Transportation allowance
International teams and a multicultural environment spanning 10 offices across Europe
Highly inclusive working environment
- ️ Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
Continuous learning and development programs
Free access to the Calm app to help you build resilience wherever you are in your mental health journey
Dedicated parental leave and caregiver leave policies
Life & Disability Insurance at no cost to the employee
Attractive pension plans
Amazing office in central Stockholm
Team building events
We believe that we are better together, and we welcome you for who you are. We endeavor to ensure that everyone - regardless of ability, age, socio-economic & cultural background, ethnicity, faith, gender, gender expression, gender identity, ideology, national origin, race, sexual orientation, marital status, or any characteristic protected under applicable law -has the opportunity to reach their full potential. At TheFork, we want you to bring us your unique perspectives and experiences, so we can collectively continue disrupting the restaurant industry and go from good to great.
TheFork is committed to a fair recruitment process. If you have special needs and require reasonable support during your application, interview, or participation in the selection process due to health conditions or disability, please direct your inquiries to [email protected]. Our HR team will review the request and respond accordingly.
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