About us
We founded Legora with a simple thesis. AI is going to fundamentally change how legal work gets done. In 2023, we started as a startup called Leya in the basement of the biggest law firm in the Nordics. Through shared efforts, mutual growth, and true problem-solving, we built a product tailored to the needs of lawyers at the top firms. The spirit from those days remains.
Today, Legora is the world’s first truly collaborative AI for lawyers. The platform is embedded in thousands of lawyers everyday life in nearly 20 countries by over 250 clients, and help them work more efficiently, accurately, and devote more time to complex problem solving and high-impact, strategic work.
With offices in New York, London and Stockholm, we are on a mission to empower exceptional lawyers by unleashing their expertise. Our team of product builders and lawyers ship fast and innovate - with our users and clients.
That’s where you come in... early stages.
The role
We’re looking for a Performance Marketing Specialist to own and scale digital campaigns that drive pipeline and revenue across targeted accounts. This is a hands-on, execution-focused role where you'll plan and launch campaigns across a wide range of paid and digital channels — from LinkedIn and Google to Reddit, podcast sponsorships, newsletters, and niche media — with a strong focus on Account-Based Marketing (ABM).
You’ll report to the Director of Demand Generation and collaborate closely with the marketing and growth team, including product marketing, content, and design, to create highly tailored, multi-touch campaigns that reach our ICP.
What you'll do
Build and manage targeted digital campaigns for both inbound and account-based outbound motion
Launch cross-channel campaigns across Google, LinkedIn, podcast ads, legal newsletters, and other emerging platforms
Develop ABM strategies that align with sales priorities, targeting key account lists and segments
Create tailored messaging and assets in collaboration with content and design
Run A/B tests on creative, messaging, and channel mix to continuously improve performance
Monitor funnel performance across campaigns, with clear visibility into CAC, ROAS, and pipeline contribution
Own budget planning and spend pacing, ensuring every dollar drives measurable outcomes
Report on results and optimize based on channel attribution, account engagement, and pipeline acceleration
Stay on top of new trends in digital advertising, legal tech, and B2B buyer behavior
What we're looking for
3+ years of digital performance marketing experience, with a strong track record in B2B and ABM
Deep experience running multi-channel campaigns across LinkedIn, Google and emerging media
Hands-on ownership of paid campaign management and performance tracking tools
Experience collaborating with sales or SDR teams to align marketing with ABM programs
Familiarity with tools like GA4, Pardot, Sales Navigator, LinkedIn Campaign Manager, and Apollo
Analytical, curious, and eager to experiment with messaging and targeting strategies
Strong communicator with a bias for execution and a proactive, problem-solving mindset
Bonus if you have
Background in a marketing agency or fast-paced environment supporting B2B clients
Familiarity with legal tech, SaaS, or AI-driven products
Experience with intent data platforms and firmographic targeting tools (e.g., Apollo, 6sense, Demandbase etc)
Lifecycle marketing or email automation experience (e.g., Pardot, Hubspot)
What we offer
The chance to work with one of the fastest growing brands at a category-defining company
Fast-track career growth in a scaling, entrepreneurial environment
Competitive salary plus a transparent, high-upside equity program
Beautiful, centrally located offices in Stockholm, designed for focus and collaboration
Few companies can claim a true product–market fit after just 18 months. We can, and we’re just getting started. The momentum is real, the deals are big, and the opportunity to shape the future of legal AI is still wide open. If you’re the kind of person who wants to build an industry leading brand from the ground up, now’s the time to join.
If this sounds like you then we can’t wait to meet you!