Ecom Trading Director

Ecom Trading Director

Reports to: Chief Executive Officer
Employment: Parental Leave Coverage 1 year, Full-time

This role is key in driving the commercial performance at Ideal of Sweden.
You will lead the marketing team, including Paid Performance, Owned Marketing (CRM /
Influencer marketing/ Affiliate), and the E-Commerce team. Along with your team, you will
ensure optimal deployment of marketing assets to maximise revenue and profitability in the E-
Commerce channel.

In addition to leading the marketing team, you will be responsible for the daily E-commerce
P&L, including full budget accountability for the sales channel and marketing spend. You will
also be responsible for maintaining the commercial calendar and executing potential
deviations.

You will be responsible for a revenue budget of approximately 300 MSEK and a marketing
spending budget of 90 MSEK. The marketing spending is divided mainly between our top 3
Paid Marketing Channels: Meta (55%), Google (20%), and TikTok (15%).

If you have a strong commercial mindset and enjoy working cross-functionally in a fast-paced
environment, this is a great role for you!

Responsibilities

• Commercial Calendar (launch and campaign plan):
• Ensure that the Commercial Calendar is being maintained and adjusted for

deviations to the plan in terms of ad-hoc promotions to drive performance
and/or product launches

• E-commerce P&L and Budget:
• Responsible for E-commerce P&L and daily follow-up on performance and

making sure the budget expectations are being met

• Paid & Owned Marketing Management:
• Create the channel strategy and lead the teams to deliver this strategy
• Lead the Paid & Owned teams, ensuring that the end-to-end customer

engagement journey is carefully considered

• Manage and optimise data and performance-driven campaigns – tweaking

spend in flight to maximise top and bottom-line performance.

• Optimise and follow up KPIs based on campaign types, placements and

customer groups

• Conduct AB testing and approach with an experimental mindset to identify

opportunities to further drive performance

• Use quantitative campaign performance data to feed back to the creative teams

to enhance live and future campaign content.

• Test growth hacking opportunities to inform future revenue-driving marketing

activities

• E-commerce:
• Ensure that daily operations run smoothly and that the site is always open
• Making sure that the e-commerce platform is updated to reflect the Ideal 2.0

brand

• Re-Merchandising of e-commerce platform with an improved customer journey

and brand experience

• Ensure that the e-commerce strategy is aligned with the overall company

strategy, including both the campaign plan and new product launches

• Ensure the e-commerce platform is fit for purpose and compliant with all

regional regulations

• Performance Review:
• Implement a robust campaign performance review process, providing

marketing insight to the business on campaign KPIs, which can be used as a
foundation for daily decision-making

• Provide an output that can be used to contribute to the overall campaign review

process

• Team development:
• Create an open culture where constructive feedback is part of the continuous

improvement mentality of the team

• Ensure the team is consistently upskilled as tools develop rapidly, including. AI

Essential Characteristics

• 7+ years in a commercial trade and marketing function within D2C (Ecom)
• Previous experience in operating e-commerce and paid marketing channels, such as

Meta, Google, and TikTok.

• Strong cross-functional skills
• Analytical with a curious mindset
• A strong commercial mindset
• Able to swiftly convert analysis into action and to effectively prioritise workload for the

teams

• A team player with great communication skills
• Ability to handle a fast-paced environment
• Fluent in written and spoken English
• Ideally, a degree in business or similar field

Other

• Parental Leave Coverage 1 year, Full-time
• You will be based in Stockholm