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Regional Director, Sweden & Norway

FRENDS
Sverige
för 2 dagar sedan

Shape the Future of Integration in Sweden & Norway!


At Frends iPaaS, we are dedicated to redefining the future of integrations and automation. Our mission is to make integrations fast, easy, and transparent.

As a recognized Nordic leader and global challenger in integration technology, we’re scaling rapidly across the regions. Now, we’re looking for an experienced and hands-on sales leader to take our Swedish and Norwegian markets to the next level.


Frends iPaaS is
a modern European, low-code integration platform. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries. Frends is recognized 3rd year in the Gartner® Magic Quadrant™ for Integration Platform as a Service, Worldwide. Frends is also awarded in G2 review with the "Momentum Leader (API Management)," "Best Usability," "Easiest to Use & Admin," "Highest User Adoption," "Most Implementable," "Fastest Implementation," and "Fastest Time to Value" badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.

About the Role

As Regional Director, you will:

  • Lead and Inspire: Manage and coach our talented sales professionals in Sweden and Norway.
  • Shape Strategy: Develop and execute winning go-to-market and sales strategies for both countries, maximizing our market presence and revenue growth.
  • Drive Growth: Take an active, hands-on role in new business acquisition and key account management.
  • Collaborate: Work closely with presales, marketing, and product teams to deliver the best solutions for our clients.
  • Build Culture: Foster our unique Frendszone spirit—flat hierarchy, trust, freedom, and a collaborative, supportive environment.

Why Join Frends?

  • Impact: Play a pivotal role in our Nordic growth story, shaping the future of integration in Sweden and Norway.
  • Culture: Enjoy a flat organization, flexible working, and a supportive team where you can be yourself.
  • Growth: Join a fast-growing company recognized in the Gartner® Magic Quadrant™ and awarded for usability, adoption, and customer satisfaction.
  • Product: Sell a modern, European low-code integration platform trusted by leading organizations.
  • Benefits: Competitive salary and performance-based incentives.

What you bring

  • Experience leading and developing high-performing sales teams.
  • Proven success in complex technology sales (SaaS/PaaS/iPaaS).
  • Proven track record of meeting or exceeding sales quotas in complex technology sales.
  • Strong outbound sales and pipeline generation skills.
  • Demonstrated ability to build pipeline through outbound prospecting and self-generated leads.
  • Experience managing long, multi-stakeholder enterprise sales cycles and engaging with C-level executives.
  • Fluent in high-impact Technology sales methodologies – Familiarity with MEDDPICC and Challenger Sales, or similar.
  • Effective communicator and negotiator.
  • Experience with challenger technology brands.
  • Collaborative, coachable, and strategic mindset.


Language & Location: The role requires professional English, as well as being based in Stockholm, Sweden, with a work permit, with the ability to travel as needed. Swedish or Norwegian language skills are a strong advantage.


  • Ready to make an impact? Contact us now!

If you’re passionate about leading sales teams, driving growth, and also being at the sales front line, we’d love to hear from you!

We review applications on a rolling basis. Please submit your application via our career site. The start date is flexible according to your situation. All applications are handled with strict confidentiality.

Additional Information


  • Frends has an office in Stockholm, Sweden, so we prefer to hire a person from Stockholm area.
  • You will be reporting to Frends CRO.
  • Our recruitment process includes around three discussions with a case presentation included. To ensure a smooth and informative process, you will meet at least our People Integrator, CRO and CEO. Reference checks are also included in the process.
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