Performance Marketing Manager

What you'll do:

• Strategic Leadership: Drive sustained revenue growth through data-driven paid strategies, benchmarks, and continuous optimization, ensuring a clear understanding of campaign ROI and optimal CPA.
• Campaign Planning & Execution: Develop comprehensive campaign strategies and set KPIs with a focus on visibility, wishlisting, and conversion to sales, ensuring campaigns are aligned with product, brand, and overall campaign goals.
• Agency Management: Set strategic direction for agencies, providing clear expectations and leveraging their expertise and industry insights to optimize campaign performance.
• Audience Targeting: Effectively reach target audiences through precise audience segmentation and ad targeting across platforms, channels, and geographies, continuously exploring alternative and adjacent audiences.
• Creative Strategy: Collaborate closely with the Content Marketing Manager and creative teams to develop compelling ad creatives, working hand-in-hand to test concepts and ensure high-quality visuals and messaging.
• Budget Management: Strategically distribute budgets across different campaign beats (e.g., announcement vs. launch) to maximize impact and ROI.
• Retargeting: Implement effective retargeting campaign strategies to re-engage users who have previously engaged with our games.
• Market Awareness: Maintain a strong understanding of the impact of wider market activities and timing (e.g., sales) on campaign performance.
• Data Analysis & Predictive Modeling: Conduct in-depth data analysis to benchmark performance across the portfolio, titles, and channels, leveraging agency and industry data. Develop and refine predictive models for ROI based on historical data, attribution modeling, and past campaign performance, working closely with the Data & Insights team. Monitor early indicators of campaign performance (e.g., CTR and CPC) to optimize spend.
• Continuous Learning & Improvement: Analyze past campaign data to inform future strategies and improve performance. Identify patterns and trends to optimize conversion rates across all channels. Establish clear frameworks for making data-driven decisions, including CPA and ROAS targets. Implement and manage A/B testing capabilities for ad creatives, landing pages, and campaign strategies to optimize performance.

Who you are:

• You are a results-oriented performance marketing expert with a proven track record of implementing successful campaigns in the video game industry or a similar field.
• You possess in-depth knowledge of paid marketing channels and tools, including paid search, retargeting, platform advertising, social network advertising, and content distribution and placement networks.
• You have a strong understanding of digital marketing trends and emerging channels.
• You like to stay on top of the cutting edge of technology and want to use modern tools, including AI tools, to drive effectiveness. 
• You have experience managing agencies and large budgets.
• You are a strategic thinker with the ability to develop and execute innovative marketing strategies that drive results.
• You have a high aptitude for data processing, analysis, and insights building. You should be able to build predictive models and understand the importance of proper attribution.
• You possess excellent communication and collaboration skills.
• You are comfortable managing multiple project beats simultaneously.
• You have a bachelor's degree in marketing, business, or a related field.