At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The marketing manager is accountable for managing and realizing effective and seamless customer experience and optimizing therapeutic marketing and omnichannel strategy meeting the broader local disease area strategy. The marketing manager will partner with a number of internal and external stakeholders to enable a fit-for-purpose marketing strategy to provide a seamless customer experience meeting our brand ambition and our customer needs.
This role will also be a member of the Pharma International network to realize and scale country outcomes by contributing to virtual, cross border, cross functional work package teams.
Key responsibilities and accountabilities:
Partner with key cross-functional disease area team members to define the long term- mid term and short term outcomes, focusing on customer experience and marketing activities
Be responsible for the marketing and omnichannel strategy and plan supporting customer experience and brand management outcomes
Together with a cross-functional team lead the implementation of the marketing and omnichannel plans in different disease areas
Regularly review and optimize the plans and strategies based on insights, customer feedback and PPOC input to ensure that activities to optimize the customer experience while continuously ladder up to the outcomes
Together with the cross-functional teams create and customize compelling content (including marketing messaging and campaigns)
Align marketing objectives with regional and global direction, leverage the networked ways of working to identify synergies cross-countries and maximize impact
Capabilities and competences
Strategic and tactical experience and skills in marketing and omnichannel customer engagement
Insight generation, market research and trends - about customer needs, preferences and competitors to make informed decisions
Expert in different channels, both traditional and digital, and using analytics to measure impact on omnichannel customer engagement
Experience within healthcare and understanding of relevant disease areas including oncology and rare conditions
Ability to work well and collaborate with cross-functional teams
Self-driven, good listener and communication skills to understand customer as well as system needs in order to be able to provide high quality omnichannel engagement
Interest in keeping up to date with healthcare business environment trends, as well as trying to predict future trends
Pharma business acumen, brand/product and/or solution marketing experience
Strong verbal and written communication skills (Swedish and English)
Driver and passion for results
+7 years experience in similar roles within healthcare
Work location: (field/office based): Office
Reports to: Head of Customer Engagement
Direct reports: No
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
