E-Commerce Director

E-Commerce Director – Stockholm

Nordic Knots is looking for an E-Commerce Director to join our growing team in Stockholm. This is a key leadership role for someone who wants to drive the performance of our online business, helping to accelerate growth across both our DTC and Trade channels.

We’re building a company around thoughtful and long-lasting design, strong relationships, and great customer experiences. As E-Commerce Director, you’ll help us deliver on that promise—ensuring our website not only reflects our brand but also performs as a best-in-class digital storefront.

About the role

Reporting to the Chief Growth Officer, you’ll lead the global e-commerce strategy for Nordic Knots, with responsibility for revenue performance, site experience, merchandising, and conversion. This role blends commercial acumen with a sharp eye for digital UX, combining business goals with customer-centric execution.

You’ll oversee the full e-commerce funnel—from landing experience to checkout—working closely with growth, CRM, tech, and creative teams to build and optimise a seamless shopping journey. You’ll also lead a small but growing e-commerce team, helping to shape the function as we scale.

As we continue to expand into new markets and product categories, you’ll play a critical role in aligning digital strategy with company-wide growth goals, ensuring our online experience supports both inspiration and conversion.

What you’ll do

• Responsible for e-commerce performance across DTC and Trade

• Lead the site merchandising, UX, and CRO strategy

• Oversee day-to-day site operations and ensure product launches, promotions, and content updates run smoothly

• Partner with tech and design teams to improve site architecture, navigation, and customer journey

• Use analytics and customer insights to drive conversion and retention improvements

• Collaborate closely with marketing, CRM, and creative teams to align digital storytelling with business goals

• Lead and develop the e-commerce team, ensuring clear focus and accountability

• Help define our omnichannel strategy as we expand into physical retail and new digital experiences
  
  

What we’re looking for

• 6+ years of experience in e-commerce, ideally in a DTC brand or high-growth retail environment

• A mix of strategic thinking and operational know-how—you can zoom out and lead, but also roll up your sleeves

• Strong understanding of UX, analytics, and conversion optimisation

• Experience working with cross-functional teams including tech, design, growth, and logistics

• Proven ability to manage and improve an e-commerce P&L

• Experience with merchandising and content planning across global markets

• Comfortable using analytics tools to guide decisions (GA4, Looker, etc.)

• Fluent in English
  
  

About Nordic Knots

Nordic Knots was founded in 2016 by Liza Berglund Laserow, Fabian Berglund, and Felix Berglund. We are a fast-growing direct-to-consumer Scandinavian interior design brand. The USA is our largest market, followed by the UK and EU.

Nordic Knots was born from a culture of thoughtful design that lasts beyond seasons and trends. Fusing function and aesthetics with a Scandinavian sensibility, we craft timeless textiles for the modern home. We believe great textiles are foundational—they can transform a house into a harmonious home, framing the most beautifully curated lives.

Our head office is located in Stockholm at our flagship store on Birger Jarlsgatan. In 2024, we opened our first flagship store in New York City. We have a growing team in both Stockholm and New York and are expanding our presence in the UK and EU.

What we offer

Location

This is a Stockholm-based role.

Please apply with your CV and cover letter in English.