COUNTRY MANAGER NORDICS
Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Stockholm, Athens, Milan, Manchester, and Paris, are centres of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.
At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?
WHAT YOU’LL DO:
As the Country Manager, you will lead the Nordics Sales and Brand organisation, delivering brand and commercial success built on consumer obsession, through the execution of a locally driven plan.
Based in Stockholm, Sweden, the Country Manager will:
- Lead the short, medium and long-term planning and execution of the Commercial and Brand strategy, delivering profitable and sustainable net sales and market share growth.
- Deliver the aligned key Sales and Brand performance indicators for the Nordics Zone as part of an integrated marketplace approach.
- Elevate the acceleration and impact of Europe Game Plan priorities within the Nordics Zone.
- Lead and role model a culture of high performance and inclusion within the wider organisation.
- Act as the leadership representative for Nordics, internally and externally, heading up the local Steerco and actively contributing to the North Europe Senior Leadership Team.
You will be a proven leader with exceptional people management skills, a high degree of commercial and business acumen, and passion for our industry!
SKILLS YOU’LL NEED:
- Significant experience of successfully leading large consumer focused commercial and brand teams within global or pan-country matrix organisations.
- Senior leadership experience in Sport, Fashion or FMCG preferred.
- Proven ownership and delivery against commercial and brand targets.
- Fluency in written and spoken English is essential. Abilities in local languages are beneficial.
- Consumer focus and ability to translate insights into compelling business plans.
- Continuous improvement mindset with strategic agility to create vision and lead change.
- Strong interpersonal skills, including communication, presentation, negotiation, influencing and leading, in both internal and external environments.
- Excellent stakeholder management with senior internal and external contacts.
- Strong organisational and planning skills, including the ability to proactively plan and manage operational intervention simultaneously.
LIFE AT ADIDAS:
We operate a flexible hybrid model with 3 days in the office (2 fixed days for full collaboration with our colleagues) and the flexibility for you to choose to work from home up to 2 days per week. We also have an optional “Sports Hour” every Thursday, a sports club for you to choose your preferred activity, and an annual fitness allowance.
We offer a performance related bonus, 30 days holiday, flexible bank holidays (swap up to 3 bank holidays per year for other days of leave), private health insurance and generous employee discount, public gym and pool facilities.
To ensure everyone feels welcome, we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.
Please ensure you upload an
ENGLISH VERSION OF YOUR CV.
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.
– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU –
BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.
JOB TITLE:
Country Manager - Nordics
BRAND:
LOCATION:
Stockholm
TEAM:
General Management & Business Development
STATE:
Stoc
COUNTRY/REGION:
SE
CONTRACT TYPE:
Full time
NUMBER:
533080
DATE:
Aug 12, 2025
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