Job Description
H&M BEAUTY is capturing the enormous potential of the beauty market by becoming the world's most fashionable beauty destination. On this journey, we have reimagined our makeup line, continuously elevating our private label assortment to include makeup, beauty tools, body care, and fragrance. We also focus on building a credible and complete beauty destination by complementing our in-house offerings with the latest external beauty brands, enabling our customers to complement their fashion looks with top beauty products.
WHAT YOU’LL DO
As our Social Media Manager, you will have responsibility for running, developing, and extending our social media channels for both paid and organic channels. You will lead the work together with our paid media agency and set strategies together for building brand awareness and performance, as well as activate our paid social campaigns. You will be an essential part of the Marketing team at H&M Beauty, work close with a social media & content specialist and report to Head of Marketing at H&M Beauty.
Key responsibilities:
Build and execute social media strategies with the objective of growing channels, engagement and ultimately drive new sales for the business
Collaborate with influencer marketing, PR and assortment for content and campaign development that align with overall brand goals
Secure platform specific content, for both paid and organic social, adapted for each platform and our audiences
Optimize and establish best practice for H&M Beauty on each platform
Responsible for planning engaging content in our channels
Measure and analyze impact of social media initiatives on various KPIs to learn and improve
Stay up to date with the evolving landscape and bring forth ideas to stay competitive within social media.
WHO YOU ARE
We are looking for people with…
Documented experience (+3 years) working with paid and organic social media, developing and managing strategies to grow social media audiences and ultimately drive new sales for the business at an agency or in-house team
Ability to drive our social media channels both when it comes to content, interaction with our community, development and ways of working with other functions in our organization
A proven capacity to manage engaging content for key social media channels such as Meta and TikTok
Ability and experience in working with social media analytics tools and to develop marketing strategies based on findings
Excellent communication skills in English, both written and spoken
And people who are…
Genuine interest in the beauty industry and preferably have experience within retail industry
Highly motivated problem-solver and a self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
Entrepreneurial and thrive working in a small organization where you can work high and low with the objective to grow with us as a brand.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
H&M Incentive Program – HIP. Learn more about the program here.
In addition to our global benefits, our local markets offer different competitive perks and benefits. (Example: Competitive compensation for your dedication and long-term commitment. A day off on your birthday to relax and celebrate your special day. Special gift to celebrate the birth of your child, etc.)
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here. This is a 1,5-year temporary position based in Stockholm, please send your CV in English as soon as possible but by the latest, 8th of June 2025.
