Are you passionate about transforming complex tracking setups into actionable insights? Join us as a Measurement Specialist and become a key enabler of data-driven decision making across the business.
About us
This role is within B2C (Business to consumer), one of the key business units of the Tele2 corporation. B2C operates within several key areas concerning our two consumer brands - Tele2 and Comviq. Thismeans a wide range of activities spanning from digitalization, commercial strategies, marketing, sales and customer service to TV content acquisition and advanced analytics. As we continuously strive to deliver superior solutions for our customers, we canguarantee that exiting projects will keep on coming up.
About the job
This role acts as a bridge between data collection and data analysis. It ensures that tracking is implemented correctly, data is accurate, and that insights can be reliably generated. The role also supports business teams in understanding and interpreting data, helping them make informed, data-driven decisions.
Responsibilities
- Implement tracking solutions using GA4, GTM, and server-side tracking
- Conduct thorough tracking QA to ensure data accuracy and reliability
- Work with consent platforms to ensure privacy-compliant data collection
- Build and maintain dashboards and reports in Looker Studio
- Contribute to attribution analysis and reporting
- Collaborate with analysts, developers, and marketers to support measurement needs
- Contribute to A/B test implementation and tracking setup
- Support tracking integration with tools like Contentsquare
Must have
- Google Tag Manager (GTM) – Practical skills in using GTM for tag configuration, triggers, variables, and integrating third-party tools.
- GA4 – Hands-on experience implementing and customizing Google Analytics 4, including event tracking and custom dimensions.
- Tracking QA – Ability to validate and troubleshoot data collection across platforms using tools like browser dev tools, GA debugger, or custom scripts.
- Looker Studio – Skills in building dashboards and reports in Looker Studio (formerly Data Studio), including blending data sources and applying filters.
- Consent platforms – Experience working with Consent Management Platforms (CMPs) to manage cookie banners and ensure GDPR/CCPA compliance.
- Server-side tracking – Familiarity with implementing server-side tagging (e.g., via GTM server container) to enhance tracking accuracy and privacy compliance.
Nice to have
- BigQuery / SQL – Strong experience using BigQuery and writing SQL for querying, transforming, and analyzing large datasets.
- App tracking – Understanding of app analytics setup, including Firebase SDK integration, event tracking, and mobile app tag management.
- Contentsquare – Experience implementing and interpreting behavioral analytics from Contentsquare or similar tools (e.g., heatmaps, session replays).
- A/B testing experience – Practical knowledge of how to support A/B test setups through tracking plans, QA, and measuring experiment results.
- Attribution experience – Experience working with attribution models (e.g., last-click, data-driven) to evaluate the performance of different media channels and campaigns.
- Experience with subscription-based business models – Understanding key metrics and user flows common in subscription services (e.g., churn, retention, trial-to-paid).
Why Tele2
- We believe in fostering a creative and flexible work environment. You will be part of a culture where teamwork and inclusion are leading the way forward, a place where you bring your whole self to work as the unique person you are. We are committed to building a company that values diversity in all its forms.
- Every employee is important for the company’s success, and you will always have an impact through your work with opportunities for growth and development through internal paths.
- At Tele2, we work hard to our commitment to lead in sustainability, which has made us the number one climate leader in Europe, and we keep reaching new goals as we are bound to shift to a circular economy.
Interest and application
Would you like to be a part of the Tele2s value-driven and including culture? Then hit the “apply now” button and let’s find out if we’re a match!
Please note that in compliance with personal data management regulations (GDPR), we are unable to accept CVs via email.
As a step in the recruitment process, Tele2 performs a background check on final candidates.
