Brand Marketing Lead to H&M MOVE

H&M - Stockholm


Do you want to embark on the mission to democratize sportswear and to get the whole world and everybody moving? Are you a disruptive, creative, and strategic brand marketer who is looking for new challenges? Look no further, Brand Marketing Lead at H&M Move is the role for you!

Within the Business Unit H&M Lifestyle Brands, we apply the strong heritage of H&M to new industries, to add excitement and energy to our offer and strengthening the H&M brand. H&M Lifestyle Brands includes H&M Home, H&M Beauty and H&M Move.

H&M Move is a movement brand. We’re here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratizing sports apparel. We provide a wide range of movewear across several categories that are stylish, functional, and incredible value for our customers. Combined with our passion to get everybody and everybody moving, we are truly inspired for the journey ahead of us.

At H&M Move we are brave. We dare to reimagine and try new things. We want all our team members to feel that they belong. We welcome all new mindsets and cultures with the belief that different perspectives will make us successful. We have a true passion for our teams, brand and products.

As a Brand Marketing Lead you will together with the Brand Marketing & Operations Manager team lead the development of the brand marketing strategy, direction and seasonal campaigns based on consumer insights and business objectives. Proactively utilize consumer insights to steer direction and decision making. You also will have the responsible to lead strategic brand projects supporting our growth journey, analyze time plan, project plan and results to measure effectiveness of campaign/market activity. In this role you will work closely together with other functions within H&M Move, central marketing department at H&M and external partners to improve marketing deliverables throughout the marketing process.

Your responsibilities will include, but are not limited to:
Ensure projects are delivered on time, on brief and on budget
Develop insights-driven activity strategies together with project resources
Ensure all project deliverables (strategies, concepts, content, etc) deliver on set goals and KPIs
Lead, inform, motivate, and align project team to deliver on shared goals
Empower and inspire team to challenge the status quo and create innovative solutions
Learn a lot, make an impact, have fun

We are looking for you who have strategic with a creative mind-set, driven and result oriented and can adapt to new and sometimes undefined conditions. You have great collaborative skills and can easily build strong relationships with other teams in our organizations, and you have the ability to organize, prioritize and plan.

In addition to matching the personal profile we also seek the following:

A university degree within marketing and/or brand communications.
Previous experience from project management
5+ years of experience within brand marketing and managing the full marketing mix, preferably for a sports/lifestyle brand
Excellent communication skills in English, written and spoken
A high analytical capacity – can easily translate data to insights and actions
A genuine passion for sport and fashion
Stockholm, Sweden
Maria Skolgata
Art der Tätigkeit

This is a fulltime permanent position, starting as soon as possible and will be based in H&M Move´s head office in Stockholm. You will report to Brand Marketing & Operations Manager.

If you feel that your experience, skills, and ambitions are right for this role, please send your application through our career site latest the 29th of August. Due to GDPR we only accept applications through our career page.

H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age. We strive to have a fair and inclusive recruitment process. Therefore, we kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases

We are looking forward to hearing from you!

Attention - In the recruitment process, legitimate companies never withdraw fees from candidates. If there are companies that attract interview fees, tests, ticket reservations, etc. it is better to avoid it because there are indications of fraud. If you see something suspicious please contact us: [email protected]