Are you a seasoned B2B marketer driven to optimize website traffic and conversions? Do you thrive in global B2B SaaS scaleups? Then we have a very exciting opportunity for you!
Who we are
Paligo is a fast-growing SaaS company offering a cloud-based Component Content Management System (CCMS), with an ARR of +$10m. Our platform enables global collaboration in creating, managing, translating, and publishing technical documentation.
With over 450 customers across 37 countries, we serve both global enterprises and national businesses including eClinical, Emerson Electric, Washington Post, Mitsubishi, and Sitecore. Our mission is to become the #1 CCMS provider by delivering an outstanding product, proving ROI, and ensuring a great customer experience.
About the Role
You will be responsible for both organic and paid traffic acquisition and conversion optimization on our website. And as one of the most critical challenges that's on the rise for marketers is zero click searches, your role will have the opportunity to develop strategies for Paligo’s appearance in AI / LLM driven research and how we appear in AI overviews in search engines.
You will also become a key stakeholder in developing both SEO and SEM capabilities for today’s competitive search engine landscape.
To get improved visibility, traffic and conversions, you will work closely with our Marketing Manager and Content Writer, the Revenue Operations team, Product UX team and Digital Designer. You will report to the VP of Marketing.
Your Key Responsibilities
Own and optimize Paligo’s website, by driving quality, targeted traffic to the site and optimizing conversions
Stay on top of how our market and audiences are using AI chatbots to research us, and drive Paligo’s visibility in ChatGPT, Perplexity, Claude, Gemini etc.
Optimize how we rank in organic search results
Manage paid search (Google and Microsoft) and optimize their results
Manage Linkedin Ads and our affiliates (industry influences and organizations, industry news sites etc).
For the right person there is also an opportunity to take over and level up our ABM program where Marketing supports our outbounding program through display advertising.
Your goal is to drive Marketing Qualified Leads (MQLs), resulting in a high-velocity sales pipeline
About You
5-10 years in digital marketing
Bachelor/Masters or the equivalent experience
Hands-on skills in running and optimizing B2B websites with a strong interest in traffic acquisition and conversions
Strong skills in B2B search behaviour
Experience in paid channels like Google Ads and Linkedin Ads
Experience in Wordpress, Google Analytics, Hubspot, Google Ads, Microsoft Ads
Demonstrated understanding of how AI tools like ChatGPT, Perplexity and Gemini impact search behavior in B2B SaaS
What We Offer
At Paligo, you’ll be at the heart of a fast-growing, global SaaS company where your work makes a real impact. You’ll be challenged, supported, and given space to grow.
We stay connected through regular team check-ins and informal Google Meet sessions, and we believe in open communication, shared learning, and supporting each other along the way.
We offer flexible hours, partial remote working, health-promoting initiatives, and competitive benefits — because balance matters. If this sounds like a place where you'd thrive, we’d love to hear from you!
Please note: A background check will be conducted on the final candidate as part of our recruitment process.