About us
CAIA Cosmetics was founded by Bianca Ingrosso in 2018 with a simple belief: beauty of the highest quality should be within reach. Our products are crafted with intention, designed for effortless use, and aspire to create the best feel. With formulations drawn from carefully chosen ingredients, each product is made in distinguished factories around the world. When you choose CAIA, you’re choosing more than just a beauty product; you’re embracing our unwavering commitment to quality and care, reflected in your own glow.
We are a fast-growing beauty brand built for the digital world, with a passionate community and an ambitious team that loves moving fast, learning fast, and building something meaningful together.
We’re now strengthening our team with a Media Buying Manager who’s eager to help drive our brand forward through data-driven advertising. You’ll be part of our broader Commercial team – a collaborative and forward-thinking group that’s always working to improve and grow together.
As a Media Buying Manager, you’ll be responsible for owning and optimizing our digital advertising efforts—primarily across Meta, but also other platforms as needed. You’ll ensure that our campaigns are built on sound strategy, backed by data, and structured to maximize return on investment.
What You’ll Do
Develop and execute paid media strategies across Meta and other digital platforms, ensuring alignment with business goals.
Optimize campaign structure based on the latest platform best practices and algorithm updates.
Monitor and troubleshoot performance fluctuations, using pattern recognition and historical insights to distinguish between platform bugs, seasonal shifts, and business-specific issues.
Maintain technical integrity of ad accounts, including CAPI setup, Events Manager troubleshooting, and data flow verification.
Translate business goals into paid media KPIs, ensuring that financial objectives (like contribution margin) are effectively reflected in campaign metrics.
Provide cross-functional insights, offering recommendations on creative, landing pages, and offer development based on media performance.
Scale spend effectively while maintaining or improving performance KPIs.
Anticipate and adapt to market changes, ensuring the strategy evolves with seasonality, platform shifts, and audience behavior.
Maintain radical transparency in reporting, communicating wins, challenges, and opportunities with full clarity.
Stay plugged into industry trends, whether through agency networks, online communities, or direct collaboration with other performance marketers.
Own accountability—mobilizing quickly in off-hours if needed, treating budgets responsibly, and ensuring proactive issue resolution.
What You Bring
Proven experience in managing six- to seven-figure monthly ad spend across Meta, Google, Tiktok and Snapchat with a track record of hitting performance targets.
Deep platform expertise, including campaign structures, bidding strategies, exclusions, and audience dynamics.
Strong analytical skills—you can dig into attribution models, analyze trends, and diagnose performance dips with confidence.
Technical proficiency, including experience with CAPI, Events Manager, and troubleshooting data flow issues.
Financial literacy—you understand concepts like contribution margin and how they translate to ad buying decisions.
Experience working cross-functionally, collaborating with creative teams, CRO experts, and leadership to align paid efforts with broader company strategy.
Ability to adapt and pivot, recognizing that no single strategy lasts forever.
Structured curiosity—you use a methodical approach to test, learn, and iterate.
Strong communication and transparency—you provide clear, no-BS reporting and recommendations.
High ownership mentality—you treat budgets like your own and proactively solve problems before they escalate.
Nice to Have
A background in DTC brands, especially in beauty.
Experience launching and scaling new channels from scratch.
If this sounds like you, we’d love to receive your application. Please note that due to summer and holiday schedules, our response time may be up to a month or slightly longer. We promise to get back to you as soon as we’ve had a chance to review your application.